Sandra Gouveia, Luis Lopes Nunes, Ana Cristina Braga. Strategic Brand Decisions in the Food Market: An Empirical Approach. In Ricardo Jardim-Gonçalves, João Pedro Mendonça, Vladimir Jotsov, Maria Marques, João Martins 0001, Robert E. Bierwolf, editors, 9th IEEE International Conference on Intelligent Systems, IS 2018, Funchal, Madeira, Portugal, September 25-27, 2018. pages 324-331, IEEE, 2018. [doi]
Abstract is missing.