Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype

Chenyan Gu, Liang Hu, Xi Lei, Defeng Yang. Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype. JTAER, 18(3):1637-1659, 2023. [doi]

Abstract

Abstract is missing.