How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data

Qican Gu, Qiqi Jiang, Hongwei Wang. How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government, and Organizations: eCommerce and Innovation - Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 9751 of Lecture Notes in Computer Science, pages 189-197, Springer, 2016. [doi]

Bibliographies