Mehmet Güray Güler. Advertising and forecasting investments of a newsvendor. 4OR, 17(1):45-73, 2019. [doi]
@article{Guler19, title = {Advertising and forecasting investments of a newsvendor}, author = {Mehmet Güray Güler}, year = {2019}, doi = {10.1007/s10288-018-0374-6}, url = {https://doi.org/10.1007/s10288-018-0374-6}, researchr = {https://researchr.org/publication/Guler19}, cites = {0}, citedby = {0}, journal = {4OR}, volume = {17}, number = {1}, pages = {45-73}, }