Privacy-Personalization Paradox in Adoption of Mobile Health Service: The Mediating Role of Trust

Xitong Guo, Yongqiang Sun, Ziyu Yan, Nan Wang. Privacy-Personalization Paradox in Adoption of Mobile Health Service: The Mediating Role of Trust. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 27, 2012. [doi]

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