The Impact of Normative Social Influence on Group Homogeneity in Media Preferences and Group Meeting Outcomes

Zixiu Guo, Felix B. Tan, Tim Turner, Huizhong Xu. The Impact of Normative Social Influence on Group Homogeneity in Media Preferences and Group Meeting Outcomes. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 766-777, 2008. [doi]

Abstract

Abstract is missing.