"What you say, I buy!": Information Diagnosticity and the Impact of Electronic Word-of-Mouth (eWOM) Consumer Reviews on Purchase Intention

Laura Gurney, John J. D. Eveland, Indira R. Guzman. "What you say, I buy!": Information Diagnosticity and the Impact of Electronic Word-of-Mouth (eWOM) Consumer Reviews on Purchase Intention. In Damien Joseph, Craig Van Slyke, Jonathan P. Allen, Jeria L. Quesenberry, Manuel Wiesche, editors, Proceedings of the 2019 on Computers and People Research Conference, SIGMIS-CPR 2019, Nashville, TN, USA, June 20-22, 2019. pages 183-189, ACM, 2019. [doi]

Abstract

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