Predictive Factors of Electronic Word of Mouth (eWOM) Intention Among University Students

Olger Gutierrez-Aguilar, Diego Castillo-Carranza, Ronald Valdivia-Cornejo, Fiorela Ticona-Apaza, Valerio Ticona-Apaza. Predictive Factors of Electronic Word of Mouth (eWOM) Intention Among University Students. In Héctor Cardona Reyes, Carlos Alberto Lara-Álvarez, Miguel Angel Ortiz Esparza, Klinge Orlando Villalba-Condori, editors, Proceedings of the International Congress on Education and Technology in Sciences, Zacatecas, Mexico, December 04-06, 2023. Volume 3691 of CEUR Workshop Proceedings, pages 56-68, CEUR-WS.org, 2023. [doi]

@inproceedings{Gutierrez-Aguilar23-0,
  title = {Predictive Factors of Electronic Word of Mouth (eWOM) Intention Among University Students},
  author = {Olger Gutierrez-Aguilar and Diego Castillo-Carranza and Ronald Valdivia-Cornejo and Fiorela Ticona-Apaza and Valerio Ticona-Apaza},
  year = {2023},
  url = {https://ceur-ws.org/Vol-3691/paper4.pdf},
  researchr = {https://researchr.org/publication/Gutierrez-Aguilar23-0},
  cites = {0},
  citedby = {0},
  pages = {56-68},
  booktitle = {Proceedings of the International Congress on Education and Technology in Sciences, Zacatecas, Mexico, December 04-06, 2023},
  editor = {Héctor Cardona Reyes and Carlos Alberto Lara-Álvarez and Miguel Angel Ortiz Esparza and Klinge Orlando Villalba-Condori},
  volume = {3691},
  series = {CEUR Workshop Proceedings},
  publisher = {CEUR-WS.org},
}