Yah-Ting Gwee, Kai Lung Hui, Patrick Y. K. Chau. Determinants of Brand Equity in E-Businesses: An Exploratory Study. In Francesc Miralles, Josep Valor, editors, Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, Spain, December 15-18, 2002. pages 57, Association for Information Systems, 2002. [doi]
Abstract is missing.