A Business Intelligence Solution for Assessing Customer Interaction, Cross-Selling, and Customization in a Customer intimacy Context

Fran├žois Habryn, Johannes Kunze von Bischhoffshause, Gerhard Satzger. A Business Intelligence Solution for Assessing Customer Interaction, Cross-Selling, and Customization in a Customer intimacy Context. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 206, 2012. [doi]

Abstract

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