Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games

Juho Hamari, Nicolai Hanner, Jonna Koivisto. Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games. Int J. Information Management, 37(1):1449-1459, 2017. [doi]

Abstract

Abstract is missing.