Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentions

Michael D. Hanus, Jesse Fox. Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentions. International Journal of Man-Machine Studies, 84:33-40, 2015. [doi]

Authors

Michael D. Hanus

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Jesse Fox

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