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What Holds Attention to Television?

Robert P. Hawkins, Suzanne Pingree, Jacqueline Bush Hitchon, Eileen Gilligan, LeeAnn Kahlor, Bradley W. Gorham, Barry Radler, Prathana Kannaovakun, Toni Schmidt, Gudbjorg Hildur Kolbeins, Chin-I Wang, Ronald C. Serlin. What Holds Attention to Television?. Communication Research, 29(1):3-30, 2002. [doi]

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