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Measuring preparedness of web communication for a positive digital experience of international prospects right at the beginning of the customer journey: Survey results

Roland Heger. Measuring preparedness of web communication for a positive digital experience of international prospects right at the beginning of the customer journey: Survey results. In Alexander Rossmann, Alfred Zimmermann, editors, Digital Enterprise Computing (DEC 2017), Böblingen, Germany, July 11-12, 2017. Volume P-272 of LNI, pages 159-170, GI, 2017. [doi]

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