A novel social network mining approach for customer segmentation and viral marketing

Nivin A. Helal, Rasha M. Ismail, Nagwa L. Badr, Mostafa G. M. Mostafa. A novel social network mining approach for customer segmentation and viral marketing. Wiley Interdisc. Rew.: Data Mining and Knowledge Discovery, 6(5):177-189, 2016. [doi]

Abstract

Abstract is missing.