Automotive Marketing Research and Virtual Reality: A Systematic Literature Review

Alexandre Costa Henriques, Ingrid Winkler. Automotive Marketing Research and Virtual Reality: A Systematic Literature Review. In 22nd Symposium on Virtual and Augmented Reality, SVR 2020, Porto de Galinhas, Brazil, November 7-10, 2020. pages 339-345, IEEE, 2020. [doi]

Abstract

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