Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

Markus Heuchert. Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation. In Jörg Becker 0001, Dmitriy Novikov, editors, 21st IEEE Conference on Business Informatics, CBI 2019, Moscow, Russia, July 15-17, 2019, Volume 1 - Research Papers. pages 531-540, IEEE, 2019. [doi]

Abstract

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