Amic G. Ho. Explore the Categories on Different Emotional Branding Experience for Optimising the Brand Design Process. In Aaron Marcus, Wentao Wang, editors, Design, User Experience, and Usability: Designing Pleasurable Experiences - 6th International Conference, DUXU 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II. Volume 10289 of Lecture Notes in Computer Science, pages 18-34, Springer, 2017. [doi]
Abstract is missing.