Personalization: Is It Effective on New and Repeat Users?

Shuk Ho, Kar Yan Tam. Personalization: Is It Effective on New and Repeat Users?. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 41, Association for Information Systems, 2006. [doi]

Abstract

Abstract is missing.