Winning Big: Scale and Success in Retail Entrepreneurship

Brett Hollenbeck, Renato Zaterka Giroldo. Winning Big: Scale and Success in Retail Entrepreneurship. Marketing Science, 41(2):271-293, 2022. [doi]

@article{HollenbeckG22,
  title = {Winning Big: Scale and Success in Retail Entrepreneurship},
  author = {Brett Hollenbeck and Renato Zaterka Giroldo},
  year = {2022},
  doi = {10.1287/mksc.2021.1316},
  url = {https://doi.org/10.1287/mksc.2021.1316},
  researchr = {https://researchr.org/publication/HollenbeckG22},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {41},
  number = {2},
  pages = {271-293},
}