Measuring the effectiveness of social media on an innovation process

Lester J. Holtzblatt, Mary Lou Tierney. Measuring the effectiveness of social media on an innovation process. In Desney S. Tan, Saleema Amershi, Bo Begole, Wendy A. Kellogg, Manas Tungare, editors, Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Extended Abstracts Volume, Vancouver, BC, Canada, May 7-12, 2011. pages 697-712, ACM, 2011. [doi]

Abstract

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