Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong. Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 46, 2020. [doi]
Abstract is missing.