A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms

Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao. A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst., 23(7):2270-2282, 2021. [doi]

Abstract

Abstract is missing.