Chiung-Wen Hsu, Jen-Ruei Fu. Enhancing the influence of pop-up advertisements on advertising effects from the perspective of personalization and placement. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 139, 2018. [doi]
@inproceedings{HsuF18,
title = {Enhancing the influence of pop-up advertisements on advertising effects from the perspective of personalization and placement},
author = {Chiung-Wen Hsu and Jen-Ruei Fu},
year = {2018},
url = {https://aisel.aisnet.org/pacis2018/139},
researchr = {https://researchr.org/publication/HsuF18},
cites = {0},
citedby = {0},
pages = {139},
booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018},
editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo},
}