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Can Online Word-of-Mouth Communication Reveal True Product Quality?

Nan Hu, Paul A. Pavlou, Jie Jennifer Zhang. Can Online Word-of-Mouth Communication Reveal True Product Quality?. In Proceedings of the 19th International Conference on Information Quality, ICIQ 2014, Xi'an, China, August 1-3, 2014. MIT Information Quality Program, 2014.

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