Modeling and Comparing Internet Marketing: A Study of Mainland China Based and Hong Kong Based Hotel Websites

Truman Huang, Rob Law. Modeling and Comparing Internet Marketing: A Study of Mainland China Based and Hong Kong Based Hotel Websites. In Andrew J. Frew, Martin Hitz, Peter O'Connor, editors, Information and Communication Technologies in Tourism, ENTER 2003, Helsinki, Finland, 2003. pages 173-182, Springer, 2003. [doi]

Abstract

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