An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers

Zai Huang, Zhen Pan, Qi Liu, Bai Long, Haiping Ma, Enhong Chen. An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers. In Ee-Peng Lim, Marianne Winslett, Mark Sanderson, Ada Wai-Chee Fu, Jimeng Sun, J. Shane Culpepper, Eric Lo, Joyce C. Ho, Debora Donato, Rakesh Agrawal 0001, Yu Zheng 0004, Carlos Castillo 0001, Aixin Sun, Vincent S. Tseng, Chenliang Li, editors, Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017. pages 2119-2122, ACM, 2017. [doi]

Authors

Zai Huang

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Zhen Pan

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Qi Liu

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Bai Long

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Haiping Ma

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Enhong Chen

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