Zai Huang, Zhen Pan, Qi Liu, Bai Long, Haiping Ma, Enhong Chen. An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers. In Ee-Peng Lim, Marianne Winslett, Mark Sanderson, Ada Wai-Chee Fu, Jimeng Sun, J. Shane Culpepper, Eric Lo, Joyce C. Ho, Debora Donato, Rakesh Agrawal 0001, Yu Zheng 0004, Carlos Castillo 0001, Aixin Sun, Vincent S. Tseng, Chenliang Li, editors, Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017. pages 2119-2122, ACM, 2017. [doi]
@inproceedings{HuangPLLMC17,
title = {An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers},
author = {Zai Huang and Zhen Pan and Qi Liu and Bai Long and Haiping Ma and Enhong Chen},
year = {2017},
doi = {10.1145/3132847.3133072},
url = {http://doi.acm.org/10.1145/3132847.3133072},
researchr = {https://researchr.org/publication/HuangPLLMC17},
cites = {0},
citedby = {0},
pages = {2119-2122},
booktitle = {Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017},
editor = {Ee-Peng Lim and Marianne Winslett and Mark Sanderson and Ada Wai-Chee Fu and Jimeng Sun and J. Shane Culpepper and Eric Lo and Joyce C. Ho and Debora Donato and Rakesh Agrawal 0001 and Yu Zheng 0004 and Carlos Castillo 0001 and Aixin Sun and Vincent S. Tseng and Chenliang Li},
publisher = {ACM},
isbn = {978-1-4503-4918-5},
}