Retailer Acceptance of Consumer Led Group Buying from A Stakeholder Influence Strategy Perspective

Minyi Huang, Benjamin Yen. Retailer Acceptance of Consumer Led Group Buying from A Stakeholder Influence Strategy Perspective. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 157, AISeL, 2010. [doi]

Abstract

Abstract is missing.