An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology - researchr publication

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Yujong Hwang. An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology. In David E. Avison, Dennis F. Galletta, editors, Proceedings of the International Conference on Information Systems, ICIS 2005, December 11-14, 2005, Las Vegas, NV, USA. Association for Information Systems, 2005.

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