Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

Hyunwoo Hwangbo, Yang Sok Kim, Kyung Jin Cha. Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise. Mobile Information Systems, 2017, 2017. [doi]

Abstract

Abstract is missing.