Exploring the effect of user engagement in online brand communities: Evidence from Twitter

Noor Farizah Ibrahim, Xiaojun Wang, Humphrey Bourne. Exploring the effect of user engagement in online brand communities: Evidence from Twitter. Computers in Human Behavior, 72:321-338, 2017. [doi]

Authors

Noor Farizah Ibrahim

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Xiaojun Wang

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Humphrey Bourne

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