Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms

Il Im, JongKun Jun, Wonseok Oh 0001, Seok-Oh Jeong. Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. MIS Quarterly, 40(1):187-203, 2016. [doi]

Abstract

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