The Strategy of Josefinas: Building a Well-Known Brand Through Social Media

Ana Inês, Patrícia Pires, André Carvalho, Luís Santos, Frederico Branco, Manuel Au-Yong Oliveira. The Strategy of Josefinas: Building a Well-Known Brand Through Social Media. In Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, editors, New Knowledge in Information Systems and Technologies - Volume 3. Volume 932 of Advances in Intelligent Systems and Computing, pages 381-391, Springer, 2019. [doi]

@inproceedings{InesPCSBA19,
  title = {The Strategy of Josefinas: Building a Well-Known Brand Through Social Media},
  author = {Ana Inês and Patrícia Pires and André Carvalho and Luís Santos and Frederico Branco and Manuel Au-Yong Oliveira},
  year = {2019},
  doi = {10.1007/978-3-030-16187-3_37},
  url = {https://doi.org/10.1007/978-3-030-16187-3_37},
  researchr = {https://researchr.org/publication/InesPCSBA19},
  cites = {0},
  citedby = {0},
  pages = {381-391},
  booktitle = {New Knowledge in Information Systems and Technologies - Volume 3},
  editor = {Álvaro Rocha and Hojjat Adeli and Luís Paulo Reis and Sandra Costanzo},
  volume = {932},
  series = {Advances in Intelligent Systems and Computing},
  publisher = {Springer},
  isbn = {978-3-030-16187-3},
}