The Strategy of Josefinas: Building a Well-Known Brand Through Social Media

Ana Inês, Patrícia Pires, André Carvalho, Luís Santos, Frederico Branco, Manuel Au-Yong Oliveira. The Strategy of Josefinas: Building a Well-Known Brand Through Social Media. In Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, editors, New Knowledge in Information Systems and Technologies - Volume 3. Volume 932 of Advances in Intelligent Systems and Computing, pages 381-391, Springer, 2019. [doi]