Data Driven Web Experimentation on Design and Personalization

Rasika Irpenwar, Nakul Gupta, Rahul Ignatius, Mathangi Ramanchandran. Data Driven Web Experimentation on Design and Personalization. In Oleg Yu. Gusikhin, Víctor Méndez Muñoz, Farshad Firouzi, Dan Mønster, Victor Chang 0001, editors, COMPLEXIS 2016 - Proceedings of the 2nd International Conference on Complexity, Future Information Systems and Risk, Porto, Portugal, April 24-26, 2017. pages 152-158, SciTePress, 2017. [doi]

Abstract

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