The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis

Elvira Ismagilova, Emma L. Slade, Nripendra P. Rana, Yogesh K. Dwivedi. The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Information Systems Frontiers, 22(5):1203-1226, 2020. [doi]

Abstract

Abstract is missing.