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Effect of producer's innovation and vendor's sales promotion activities for perishable items under quadratic demand: a centralised vs. decentralised approach

Mrudul Y. Jani, Heta A. Patel, Manish R. Betheja, Urmila Chaudhari, Bhargav Pandya. Effect of producer's innovation and vendor's sales promotion activities for perishable items under quadratic demand: a centralised vs. decentralised approach. IJMOR, 23(1):96-118, 2022. [doi]

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