The economic impact of public beta testing: the power of word-of-mouth

Zhengrui Jiang, Kevin P. Scheibe, Sree Nilakanta. The economic impact of public beta testing: the power of word-of-mouth. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]