Offline and Online Channels for Customer Relationship Management: An Investigation in the Inter-Organizational Context

Qiqi Jiang, Chuan-Hoo Tan, Jiayu Chi, Chee Wei Phang, Kwok Kee Wei. Offline and Online Channels for Customer Relationship Management: An Investigation in the Inter-Organizational Context. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 150, 2013. [doi]

Abstract

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