Moderating Effect of Personal Innovativeness in the Model for E-store Loyalty

Wu Jianlin, Dai Qi. Moderating Effect of Personal Innovativeness in the Model for E-store Loyalty. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2065-2068, IEEE, 2010. [doi]

Abstract

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