Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement

Seung-A. Annie Jin. Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement. Cyberpsy., Behavior, and Soc. Networking, 12(6):717-721, 2009. [doi]

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