Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement

Seung-A. Annie Jin. Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement. Cyberpsy., Behavior, and Soc. Networking, 12(6):717-721, 2009. [doi]

@article{Jin09-12,
  title = {Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement},
  author = {Seung-A. Annie Jin},
  year = {2009},
  doi = {10.1089/cpb.2008.0273},
  url = {http://dx.doi.org/10.1089/cpb.2008.0273},
  researchr = {https://researchr.org/publication/Jin09-12},
  cites = {0},
  citedby = {0},
  journal = {Cyberpsy., Behavior, and Soc. Networking},
  volume = {12},
  number = {6},
  pages = {717-721},
}