Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames

Seung-A. Annie Jin. Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames. Cyberpsy., Behavior, and Soc. Networking, 13(3):307-311, 2010. [doi]

Abstract

Abstract is missing.