Crises and E-loyalty Programs: Adaptive Point Usage Behavior during Crises

Xuanting Jin, Taekyung Kim, Dongwon Lee. Crises and E-loyalty Programs: Adaptive Point Usage Behavior during Crises. In Tuan Quang Phan, Bernard C. Y. Tan, Hoanh Su Le, Nguyen Hoang Thuan, Michael Chau, Khim-Yong Goh, editors, 28th Pacific Asia Conference on Information Systems, PACIS 2024, Ho Chi Minh City, Vietnam, July 1-5, 2024. 2024. [doi]

Abstract

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