Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts

Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis. Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts. J. Computer-Mediated Communication, 24(3):108-125, 2019. [doi]

Authors

Benjamin K. Johnson

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Bridget Potocki

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Jolanda Veldhuis

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