Touchpoints of Consumer Experience: Creating Successful Products and Services for the International Mass Market

Patrick W. Jordan. Touchpoints of Consumer Experience: Creating Successful Products and Services for the International Mass Market. In Donald L. Day, Vanessa Evers, Elisa del Galdo, editors, Designing for Global Markets 7, IWIPS 2005, Bridging Cultural Differences, 7-9 July 2005, Amsterdam, The Netherlands, Proceedings of the Seventh International Workshop on Internationalisation of Products and Systems. pages 5-7, Product & Systems Internationalisation, Inc., 2005.

Abstract

Abstract is missing.