The Multiple Attribution Problem in Pay-Per-Conversion Advertising

Patrick R. Jordan, Mohammad Mahdian, Sergei Vassilvitskii, Erik Vee. The Multiple Attribution Problem in Pay-Per-Conversion Advertising. In Giuseppe Persiano, editor, Algorithmic Game Theory, 4th International Symposium, SAGT 2011, Amalfi, Italy, October 17-19, 2011. Proceedings. Volume 6982 of Lecture Notes in Computer Science, pages 31-43, Springer, 2011. [doi]

Abstract

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