The Multiple Attribution Problem in Pay-Per-Conversion Advertising

Patrick R. Jordan, Mohammad Mahdian, Sergei Vassilvitskii, Erik Vee. The Multiple Attribution Problem in Pay-Per-Conversion Advertising. In Giuseppe Persiano, editor, Algorithmic Game Theory, 4th International Symposium, SAGT 2011, Amalfi, Italy, October 17-19, 2011. Proceedings. Volume 6982 of Lecture Notes in Computer Science, pages 31-43, Springer, 2011. [doi]

@inproceedings{JordanMVV11,
  title = {The Multiple Attribution Problem in Pay-Per-Conversion Advertising},
  author = {Patrick R. Jordan and Mohammad Mahdian and Sergei Vassilvitskii and Erik Vee},
  year = {2011},
  doi = {10.1007/978-3-642-24829-0_5},
  url = {http://dx.doi.org/10.1007/978-3-642-24829-0_5},
  researchr = {https://researchr.org/publication/JordanMVV11},
  cites = {0},
  citedby = {0},
  pages = {31-43},
  booktitle = {Algorithmic Game Theory, 4th International Symposium, SAGT 2011, Amalfi, Italy, October 17-19, 2011. Proceedings},
  editor = {Giuseppe Persiano},
  volume = {6982},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-24828-3},
}