Opportunities and Challenges of Interactive Public Displays as an Advertising Medium

Rui José, Jorge C. S. Cardoso. Opportunities and Challenges of Interactive Public Displays as an Advertising Medium. In Hans Jörg Müller, Florian Alt, Daniel Michelis, editors, Pervasive Advertising. Human-Computer Interaction Series, pages 139-157, Springer, 2011. [doi]

Abstract

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